ABOUT US

Hi, I’m Laura.

With years of experience developing thousands of SKUs across categories like fashion, skincare, homewares, outdoor products, and eco products, I’m here to help you navigate the product development journey. My goal is to help you avoid common pitfalls and make the process as smooth and enjoyable as possible by sharing the insights I’ve gained along the way.

Why I've created this course

It can be hard to know where to start and how to transform ideas into tangible products. Recognising the need for practical skills outside of university education, I created this course to empower aspiring developers. It distills my experience into actionable insights, guiding you from concept to shelf, and equipping you with the tools to bring your product ideas to life.

What people are saying so far

I struggled with finding the right suppliers and felt stuck in the research phase. The course broke it down so clearly and helped me take action. Now, I have a reliable network, and my product is moving forward!

– Lucy T.

Prototyping felt so intimidating, and I didn’t know how to test my ideas properly. Trace’s course made it easy to understand, and I was able to get feedback quickly and make improvements. Now, I feel ready for launch!"

– Olivia H.

I was overwhelmed by the whole development process, especially managing timelines and costs. The Product Creation Blueprint gave me the structure and practical tools to keep everything on track. I’m finally making real progress!
– Haylee C.