ABOUTÂ ME
We help you create products people actually love — and feel proud to put into the world.
If you've ever had a brilliant idea gather dust because you weren’t sure how to make it real (or you worried about wasting time, money, and materials), you’re our people. Product Creation Blueprint exists to turn thoughtful ideas into well‑made, sustainable products — step by step, from concept to shelf.
The founder’s story — Hi, I’m Laura
I’ve spent many, many years developing products across a wide range of categories from women's fashion, skincare, home, outdoor and eco goods. I’ve led product at large, international companies. I’ve worked with chemists, engineers, local makers and overseas factories; I’ve launched thousands of SKUs and learnt (sometimes the hard way) what makes a product truly work.
The moment that changed everything for me wasn’t a big launch. It was the quiet realisation that even good products can create unnecessary waste when the process is broken — poor briefs, rushed sampling, unclear testing, the wrong materials, sloppy QC. I wanted to teach a better way: thoughtful design, clear gates, practical tooling for real‑world constraints, and always, always an eye on sustainability.
So I started building this course in the cracks of my day — 4:30am starts before the kids woke up, long Fridays in my little studio on the Mornington Peninsula, and a lot of coffee. A few generous women road‑tested the early modules and their feedback lit me up: “This is the practical course I wish I had years ago.” That’s when Product Creation Blueprint moved from an idea to a mission.
Who this is for
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If you’re a maker or entrepreneur with a vision…
You’ll stop second-guessing and start moving. By the end, you’ll hold a production-ready spec pack, a shortlist of vetted suppliers, and a step-by-step roadmap — so you can release a product you’re proud of without wasting time and money.If you already have a product…
You’ll replace chaos with a system. Expect snappy briefs, sustainable material guidance, crystal-clear QC gates, and enjoy on-time launches that protect margin and brand.If you’re a designer…
You’ll connect imagination to impact. You’ll learn to brief, cost, test, and communicate with manufacturers — taking your concepts from portfolio to purchase.
Email: [email protected]
